This quote best sums up this book by Brian Solis –
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. —Charles Darwin
This is the second time that I have read this book and it still resonates with me. As a matter of disclosure, I read this book this time for the Credit Union Leaders Book Club group on LinkedIn. The book deals with the evolution of business and social media and a path that will lead to a greater chance for a business to be viable for the long-term.
One of the things that makes this an enjoyable read is Brian’s ability to take what could be considered a somewhat complicated subject and break it down into an easy to understand process. In the first chapter he addresses that mobile is becoming ever increasingly important in sharing information and this trend has continued since the publication of the book. As an example, the first totally mobile bank has been launched in the last month.
In chapter two he addresses millennials and their habits and beliefs. The days of command and control are gone. Businesses must adapt to this new rising, powerful group or they will not survive.
He talks about how people feel disconnected when they shut off their social media interaction. It has become close to an addiction for some people. A recent study showed that college students who were totally shut off for a period of only 24 hours started to show signs of significant withdrawal and a number of them broke from the study to return to the constant information flow.
As we move forward, businesses an dealing with an audience with audiences of audiences. It is no longer just a one on one interaction. I found plotting out my own digital footprint to very enlightening. It was much larger than I thought it would be.
Brian provides good examples throughout the book on the new levels at which individuals interact with the Internet from passives to spammers and trollers. He also provides examples of businesses that just did not get it and disappeared and those that if some significant changes are not made, will disappear.
I recommend reading this book in sections and taking time to contemplate what the author is addressing. This is a book for anyone who wants to learn more about the social e-commerce and any business that has an interest in being able to survive in the age of millenials.
- Brian Solis on Brand Journalism and the ‘Connected Consumer’ (prwarrior.typepad.com)
- Digital Darwinism: Brian Solis on surviving in a market evolving too quickly to keep up (bazaarvoiceblog.com)