I am reviewing this book as part of the 12 Books group discussion which focuses on a business book each month.
Uncertainty follows the steps that the author, Jonathan Fields, recommends in overcoming uncertainty in regards to creativity and productivity. The steps are based on his own journey in developing successful and unsuccessful business ventures.
While the information in the book is interesting, I found the author’s writing style a bit of a challenge at times. At least to me it does not flow/read as smoothly as a number of other business books I have read.
The book opens with some real life examples of individuals who have successfully overcome uncertainty and the impact on their lives and their organizations. He then launches into why uncertainty matters and its impact on individuals along with debunking the myth of the fearless creator.
Then the author unveils his recommended process for dealing with uncertainty. It involves creating certainty anchors which revolves around a practice (habit or ritual) or process that helps individuals stay grounded when there is that sense of spinning out of control. Next is the process of building your hive for feedback in development. He addresses the difference in building a hive when one is already in an organization and when one is a solo operation. He then talks about the need for mentors, heroes and champions in the process.
He incorporates a lot of the processes from The Lean Startup by Eric Reis, which I strongly recommend for anyone looking at launching a business, in the next chapter along with co-creation and which might be a better fit.
The final chapters deal with the impact meditation and exercise on the process, when to hold and when to fold on an idea, and reframing by going to zero. The author then provides a section that summarizes each of the chapter and then offers a series of discussion questions that can be used individually or in a group setting.
Jonathan also offers a link to a free Creation Mindset Audit which I recommend that you take before reading the book and then use the book as a resource for development. In addition, he offers a free PDF workbook that can be used in conjunction with reading the book or later for those that want to develop their fear of uncertainty.
All in all, a good read.