Be The Best At What Matter Most: The Only Strategy You Will Ever Need


As a matter of disclosure I received this book as part of the 12 Books group with the expectation that I would participate in the discussion on Goodreads and post a review on that site, Amazon and my blog.

 I found this an enjoyable book that is an interesting and concise read. Author Joe Calloway’s approach is short, bite-size and a lot of common sense. It really helps you focus on how to have a successful business. He raises thought provoking questions at the end of each chapter that enable the reader to get the most out of the concepts presented.

 The thrust of the book is to simplify your approach to focus on those things that matter most. He does not present any shortcuts, because there are no shortcuts. Some of the main concepts in the book are:

  1. Focus constant improvement on a few things create true value for your customers.
  2. Be clear on your expectations and build a culture to achieve it.
  3. Have consistently excellent service in place of random acts of “wow”.
  4. Find where your business has become overly complicated and simplify it.
  5. Find the triggers that most motivate your staff.

The last chapter lists a series of ideas that matter most. My favorites are:

“We don’t get hurt by what we don’t know. We get hurt by what we know and don’t do.”

“You are using a flamethrower when you should be using a blue-tip flame from an acetylene torch.”

“It it’s worth doing, it’s worth doing wrong.”

“Bells and whistles wear off, but usefulness never does.”

I recommend this book for anyone who is either struggling with their business becoming overly complicated or those who want to prevent it from happening.


About caseywheeler

My interests include: Model trains, Reading, Genealogy, New York Yankees and helping organizations be successful.
This entry was posted in B2B, B2C, Business Strategy, Leadership. Bookmark the permalink.

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