FMCG: The Power of Fast-Moving Consumer Goods


I was given a free PDF copy of this book by one of the authors in exchange for posting a review on various sites.

This is book is well researched and presented in an interesting manner. Unlike the majority of other business based books, the biggest challenge is that is extremely detailed in reviewing the 18 companies that it covers making it not a read for the faint of heart.

The authors divide the information on each company into sections and the only place I felt that it bogged down was in the “What Have They Been Doing Recently” section. I also feel that illustrations and/or photos would have added to the reading experience.

I recommend this book for those who are serious in knowing detailed information about the companies discussed in the book. It is not for those who are looking for a quick read.


About caseywheeler

My interests include: Model trains, Reading, Genealogy, New York Yankees and helping organizations be successful.
This entry was posted in B2C, Business Strategy, Ecommerce and tagged , , . Bookmark the permalink.

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